Instagram is one of the most popular social networking sites in the world. It has 200 million active users per month, and in just one day, 60 million photos and a total of 1.6 billion likes were shared on this platform.
Instagram has made a preliminary impression as if it was a fun application for children, but it has already exceeded that impression and has become an important place in the content marketing industry, making it a huge platform for people and brands to gain users and customers.
So how great is Instagram exactly?
In many social media sites, the interaction rates of brands are even less than 0.1%, but Instagram surpasses all other platforms in this area. According to the 2014 Forrest study, the average interaction rate on Instagram is 58 times higher than on Facebook!
It is impossible to ignore such statistical information. Also, please note that these results are valid only for the “average” interaction rate. As I said to all people interested in online marketing, you should never be content with being average.
We don’t want to be average.
It sounds great to have 58 times more interactions than any other platform, but it is actually possible to reach even more of this rate on Instagram. Either you own a big brand or want to be among Instagram celebrities, you should never be content with the average, regardless of your purpose. I even want you to fly in the sky, reach the stars and become an Instagram Unicorn. A digital unicorn is such a unique creature so full of magic that it overtakes everyone else’s performance and success.
If you use the great Instagram tips I will share with you as a social marketing strategy, you can achieve these successes. Let’s list what you need to do to gain more visibility and interaction on Instagram:
Cross-promote your own hashtag.
It’s nice to create a hashtag like #joesgarage for your company, but how do people who want to produce content about your company know or hear about this hashtag they should use? Be sure to add this illness to your profile, but don’t just promote it online, take it offline. Place this illness on your receipts, advertising brochures, a visible place in the shop, and related organizations. If you are on radio or television, announce your hashtag to people and withdraw them to your Instagram account. Place your Instagram hashtag online and offline wherever convenient. Like your other social profiles, your website and the signatures in emails … Don’t worry about people finding my hashtag somehow.
Make your creativity talk while creating a hashtag.
When thinking about possible options in the process of creating a caption on Instagram, you should also look beyond hashtag options that are very obvious and consist of just one word. Of course, you will also use these hashtags, but you need to use different diseases to customize your own story. Try to be funny, iconic or shocking, just take care not to be boring. WeWork, a collaboration company, is a great option for this strategy and also offers a wide range of fun Instagram content.
Get involved in highly popular conversations.
For every content you share, use the most appropriate hashtags for that content, and also opt for the tremendously popular and trending hashtags. The very personal illnesses are made up of a combination of keywords and manage to reach the people you target, but at the same time, the worldwide trend #instagood, #tbt, #photooftheday, and even a simple #fun hashtag will allow you to reach a much larger number of users. You will need both types of hashtags to achieve success on a social media site like Instagram, which is a very crowded platform.
Get the most out of your bio URL.
Your URL is the address of your Instagram profile. Or do you really want your bio to link to the homepage of your website? Even both for now and forever? If you really think so, you brought me sleep officially… Change your URL frequently and increase the traffic to these content by adding the URLs of your newest or most popular content to the clickable link in bio.
A photograph can be worth a thousand words, but that doesn’t mean that we will completely forget the words. For example, National Geographic is very successful in creating stories with Instagram photos to increase interaction and sharing. While traditional media brands continue to fail, NetGeo enjoys success in the digital world and is among the largest brands in Instagram, gaining 50 million followers. Like other Instagram tips I mentioned, this is a strategy you should focus on for a long time. So don’t worry if it seems strange to you at first. Your storytelling will improve further when you discover your voice on Instagram.
Focus heavily on influencer marketing.
Visit the profiles of all the people who have found influencers in your area. In other words, examine the people who manage to influence the audience you want to reach and gain the admiration of these people. Every time a new content is entered by these profiles, activate content notifications so that you know about it. Thus, by interacting with these people frequently, you can manage to become one of their favorite profiles or brands.
Remove your tagged personal photos from your profile.
If you want to show only the best among the user content related to you or your brand on your Instagram profile, you can do this. You do not have the chance to completely remove a tagged photo from the site, but you can hide the tagged content that you do not want to appear on your profile by clicking on the “hide from profile” option after entering the tag editor and selecting the tags you want to remove.
Confirm your tags before the content appears on your profile.
As I mentioned above your privileges on the tagged photos that will appear on your profile, I would like to mention the following: By entering the Instagram settings, you can ensure that the tagged photos need your approval to be on your profile. In other words, only photos with tags that have received your approval appear on your profile, and those that do not receive approval are hidden. To do this, simply go to the “your photos” section under the options and select the “add manually” setting. You have no excuse or reason for not using this option. You should definitely use this option if you want to avoid possible embarrassing situations.
Create your own Instagram style.
Being part of the community is inherent in man. But on Instagram, you need to make yourself stand out and stand out in the community. Frooti, the fruit juice brand serving in India, has created such a unique visual content that when people see a post about Frooti in the news feed, they instantly know which brand it belongs to.
Check out local opportunities.
Check out what’s going on at certain locations, such as the city you are targeting, your neighborhood, or even the organization in a particular area, through your ads. You can do this by entering the search page and clicking the places tab. Then enter the name of a place and quickly access all the content thrown from that place.
Don’t forget to call!
Instagram, like many other social networking platforms, is a form of communication between people. Instagram is not a publishing platform. What interactions do you want your users to engage with your content? If you are unable to answer this question, consider this and determine the answer. Staples is an account that is very successful in capturing the interactions they want, as it transfers what they expect from their users very effectively. As a result of a call to action that Staples will intelligently implement, it allows people to quickly share Staples content and eventually manages to spread globally.